About Fractional Finance

Most organisations equate a CFO to managing transactional finance, accounts reporting, and forecasting. However, an experienced CFO brings much more value than that - from strategic leadership, to business partnering, introducing P&L awareness and accountability across the board - ultimately driving and optimising P&L growth. Daneel is an example of a high-value CFO, with the depth of commercial experience to add value from day one and be an asset in any organisation. Daneel joined us as an interim CFO while we were starting to scale our business. He introduced greater rigour, drove efficiency in key areas, and added commercial and strategic value and leadership.

Daneel is an excellent Advisor. You can rely on him to be the person in the room who'll ask the tough questions and spot points others might miss. A master of keeping an eye on the big picture whilst zooming in on important detail, Daneel offers both strategic insight and tactical support. He's compassionately honest, demands this from those around him, and is motivated to develop strengths in his colleagues and peers. For these reasons he's become someone I implicitly trust on a personal and professional level. Settld wouldn't be where it is today without his input.

Daneel is the rare finance executive with capacity to dive deep into the day-to-day operations while keeping his strategic focus on at all times. He was a fantastic partner to bounce thoughts with; always bringing back data to help solidify decisions. His view of the finance function is that of a partner to the business that helps leaders discover upcoming challenges or ways to scale success from a financial purview. Daneel’s talent goes well beyond his functional capacity. He enjoys being part of teams, is deeply empathetic to others in the company, and will always step up to help a company improve during challenging times. He was always concerned with the personal growth of his team and worked very hard to help them succeed. He is a fantastic executive and a true asset to any organization.

Daneel is a highly strategic finance leader, who has experience of leading teams to business success, both in established and emerging businesses. His clarity of thought drives change through organisations, leading to sustained growth and an energised employee base. Given his broader GM experience, Daneel is able to join the dots between finance and the wider business with flair, and quickly becomes a trusted, and challenging partner for leaders across the organisation, from C level down. He is never willing to take the easier, short term path, if there is a larger opportunity at play, and able to paint the strategic picture for leaders to work towards. As a peer and colleague he is honest, supportive and always willing to pitch in.

Integrity, commitment and professionalism are three words I associate with Daneel. These three qualities along with very strong commercial and technical skills mean that he always delivered on time and to target in challenging environments.

Daneel’s super power is his ability to analyse vast amounts of data quickly, find the inconsistencies and identify where the business should focus efforts either to address weakness or capitalise on opportunities. Throughout our working career, Daneel was a trusted senior partner and advisor to me who I would speak with regularly about the business and team members. Daneel was much admired amongst the team.

I have been working with Daneel as my executive coach for the past 10 months, focused on helping me get ready to take the step up to CFO. What immediately struck me was his logical and structured approach. As a typical finance professional, it is something I found highly relatable and appreciated.

Our work together has helped me threefold: improved communications; better handling of pressure through prioritisation and delegation; and appreciating the importance of self-care to optimise the value you are able to bring. Aside from this, I found his practical suggestions and resource recommendations incredibly helpful “take aways” in-between sessions.

Daneel is an experienced CFO and therefore the ideal coach for finance leaders, but I would extend this recommendation more broadly – to anyone looking to shift to a more strategic approach in the pursuit of professional and personal goals, those wishing to improve their commercial-awareness, and those looking to become more effective leaders.